Taiwanese host, actress, and singer Xiao S joined iROO for the opening of its fifth boutique in Singapore

SINGAPORE, 22 April 2016 – Taiwanese fashion label iROO celebrated the opening of its fifth boutique at Raffles City Shopping Centre earlier today with iROO Spring Summer 2016 fashion presentation and celebrity guest appearance by global brand ambassador Xiao S. The event was hosted by celebrity fashion stylist Keith Png and showcased a total of 40 looks from the Urban, Elegant and Black and White collections from iROO, taking the attendees through stylish ensembles for all occasions. The event also included a personal shopping experience by Keith Png in store.


Founded in 1999, iROO made its entrance into the overseas market with the first flagship store at Marina Bay Sands in Singapore back in 2010. Since then, the brand has gone from strength to strength with additional boutiques in locations including Takashimaya Shopping Centre at Ngee Ann City, Great World City and VivoCity.

“It has been a great honour working with iROO over the past six years to bring one of the top home grown Taiwanese fashion label to the rest of the world,” shared iROO global brand ambassador and renowned Taiwanese artiste Xiao S. “It is a brand that not only creates beautiful clothes for the everyday woman, but also continually strives to give back to the society”.


Ms Jessica Chang, International Chief Operation Officer commented, “It is a very excited time for iROO as we continue to grow in Asia. Since our first overseas store opening in 2010, we have also opened nine new boutiques across China and Indonesia. We hope to continue to excite customers with quality apparels and stylish designs launched in stores every week.”

The new iROO boutique is located at Raffles City Shopping Centre, Unit 01-11.

Category: FLIP NEWS


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