ACTUALLY Releases Capsule Collection in Collaboration With MASH-UP in support of Pink Dot SG!
ACTUALLY, one of Singapore’s premiere multi-brand stores, has teamed up with local label MASH-UP to produce an exciting new capsule collection in support of Pink Dot SG and the Freedom to Love. The two homegrown brands have joined creative hands to create a range of quirky items such as tote bags, t-shirts and caps featuring Pink Dot SG’s adorable and instantly recognisable mascot, Pinkie.
This mini collection showcases the different faces of the pink dot mascot: “Pinkie”. Mash-up has chosen the crown in the design, because regardless of race, religion, gender, social status or wealth, we are all able to put on the crown and feel like a king or queen.
The collaboration is truly an explosion of colour, celebrating life. The design also mirrors Mash- up Spring Summer 2016, giving a vibe of nostalgia, playfulness & innocence – which adults usually forget and instead choose hate & discrimination.
Since 2009, Pink Dot SG has brought together thousands of Singaporeans, decked in pink, to show their support for the Freedom to Love, regardless of sexuality or gender identity.
The event is a rallying call to make Singapore a more loving and inclusive society, and works towards dispelling ignorance about, and discrimination against, the Lesbian, Gay, Bisexual and Transgender (LGBT) community here. Proceeds from the sale of this product will help to cover the costs of running the event.
Mash-up is an independent local brand that creates bold garments with playful and DIY aesthetics. They have established a loyal following of supporters and fans and has also collaborated with other renowned brands such as UNIQLO, TOPSHOP, Lomography, Bata Shoes and Tokyo Bikes.
ACTUALLY is a 10 year-old multi-brand store for all that is hip and cool. Since inception, Actually has introduced arrays of upscale streetwear, fun labels and contemporary brands. Always opened to show support in the creative scene, Actually has also done collaboration with brands locally and around the world.
The capsule collection is now available at ACTUALLY, orchardgateway #03-18 and online store Actually.sg